Must A Wannabe Content Creator Friend Cease Exploiting People for Content?

One Side: Beth

At times I'm recorded while I’m eating. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, she feels the need to record everything all the time. When we eat out, she says, “The camera eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her feed later, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed while eating. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I invest helping her make content.

I’m grateful that Marielle has supported me with my design career, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if the camera is out, we will start performing in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me laughing with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love being with her, but I also desire to experience it without being recorded, edited, or posted for an viewers. I am not a accessory for her online persona.

The Other Side: Marielle

I want my friend to see that the creations we produce together can get us a foot in the door.

I am passionate about shooting content. It's more than a pastime; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Creating content is my interpretation of living actively: noticing the nuances, sharing them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a chance to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the work we create together can get us: an opening. I understand not everyone likes being on camera, but sometimes unplanned moments is what makes material genuine. Being recorded from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in minor capacities. My assumption was recording a clip now and then would be enjoyable for her. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I never force her to take part in anything, and I would never deliberately embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding sharing my world while still considering hers. Clearly making content is not a substitute for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to honor her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it’s not for everybody. It’s nice she has assisted her friend professionally, but she needs to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to share their worlds actually have more privacy than it appears.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their friendship?

Patricia Reid
Patricia Reid

A venture capital analyst with over a decade of experience in tech startups and investment strategy across Europe.